Sustainability Wins Vegetable Oil Consumers in Hungary

Bunge's V�nusz brand of bottled sunflower oil in Hungary is growing sales at major supermarkets by showcasing the brand's active efforts to support a healthy natural environment.

Called "Together we take care of the environment," V�nusz's marketing campaign promotes the brand's commitment to the environment. It focuses on the International Sustainability &Carbon Certification (ISCC) "Plus" seal, a hallmark of sustainable agriculture and sourcing, found on every bottle of V�nusz sunflower oil since 2016. Point of purchase displays, coupons, trade and consumer advertising, and social media marketing bring the V�nusz sustainability message to life in a colorful and friendly way.

"Our campaign assures consumers that we care about our ingredients the same way they do when preparing food for their loved ones," said Andrea Rajz, V�nusz brand marketing manager.

The campaign has helped boost V�nusz sales andwas recognized by POS World as a top in-store program.

"The greatest reward is that our consumers respond well to our sustainability approach," said Anna Najdenova, food &ingredients director for Bunge EMEA.

To learn more, visit V�nusz online at www.venusz.hu.